terça-feira, 11 de junho de 2019

Sandeep Maheshwari’s “How to start a Business with No Money” on YouTube is all inspiration you need

Sandeep Maheshwari’s new video, “How to Start a Business with No Money” was published on June 8, 2019, on YouTube and has 922k views. The video is #10 trending as well.

In this video, Sandeep addresses a group of an audience which is all male and thus picks the topic that is most suited to all, that is, how to start a business with zero investment. Sandeep Maheshwari hooks his audience from the very beginning and helps them throughout. After making them aware of the pitfalls that the businesses have, he answers the queries posed by the people present. He not only answers them but helps them with various ideas as to how and what they can do.

The video is 33 minutes long but isn’t boring at all. For anyone who wishes to learn and do something of his own, Sandeep Maheshwari provides the inspiration that is needed. He lets his audience know that in the information age, a degree isn’t necessary; all that is needed is the right information and the will to work. He also gives them the points that can give them an edge over people who already have established businesses.

Even though Sandeep Maheshwari’s videos are about motivating people, he doesn’t miss a chance to incorporate humor and make his audience laugh.

However, the absence of female may be a problem to a few women, thinking of it as gender inequality, and the fact that it is men who go for startups or businesses. The inclusion of a few of them would have at least helped them as well. However, anybody can watch the video and learn if they genuinely want to.

Watch the video below if you haven’t and draw some inspiration during your Monday blues.

sexta-feira, 7 de junho de 2019

Russian disinformation on YouTube draws ads, lacks warning labels: researchers

By Paresh Dave and Christopher Bing

SAN FRANCISCO/WASHINGTON (Reuters) - Fourteen Russia-backed YouTube channels spreading disinformation have been generating billions of views and millions of dollars in advertising revenue, according to researchers, and had not been labeled as state-sponsored, contrary to the world's most popular streaming service's policy.

The channels, including news outlets NTV and Russia-24, carried false reports ranging from a U.S. politician covering up a human organ harvesting ring to the economic collapse of Scandinavian countries. Despite such content, viewers have flocked to the channels and U.S. and European companies have bought ads that run alongside them.

The previously unpublished research by Omelas, a Washington-based firm that tracks online extremism for defense contractors, provides the most comprehensive view yet of the Russian government's success in attracting viewers and generating revenue from propaganda on YouTube, which has 2 billion monthly viewers worldwide.

YouTube, owned by Alphabet Inc's Google, introduced a policy in February of 2018 to identify channels predominantly carrying news items and are wh olly or partly funded by national governments, in order to help users make informed viewing decisions.

YouTube said on Wednesday that following inquiries from Reuters it added the state-funding disclaimer to 13 additional Russian channels, including eight of the channels spreading disinformation.

Twelve other Russia-sponsored channels identified by Omelas with misleading or inaccurate news reports already had the state-funding label.< /p>

Collectively, the 26 channels drew 9 billion views from January 2017 through December 2018, Omelas found. Another 24 Russian channels with no apparent ties to disinformation attracted an additional 4 billion views, Omelas said.

Omelas estimated those 13 billion total views could have generated up to $58 million from ads, including some from Western advertisers. It estimated that Russia could have received $7 million to $32 million under YouTube's standard revenue-sharing program, while YouTube itself would have pocketed from $6 million to $26 million.

An accurate analysis is difficult because YouTube shares limited audience and sales data. YouTube declined comment on the channels' revenue. Calls and emails to the Russian government and the country's embassies in the United States and Britain were not returned.

It is not uncommon for state broadcasters around the world to put videos on YouTube. Russia's channels, though, have faced more scrutiny since the United States concluded that Russian operatives attempted to disrupt the 2016 presidential election by posting fake news to social media from fabricated personas and news organizations. Russia has denied any wrongdoing.

"YouTube continues to enable the monetization of state propaganda, fringe conspiracies and intentional outrage," said Ryan Fox, chief operating officer of cybersecurity firm New Knowledge.

MONEY-MAKER FOR GOOGLE

YouTube said it welcomes governments in its revenue-sharing program and does not bar disinformation.

"We don't treat state-funded media channels differently than other channels when it comes to monetization, as long as they comply with all of our other policies," YouTube spokeswoman Alex Krasov told Reuters. "And we give users context for news-related content, including by labeling government-funded news sources."

The Russian-sponsored YouTube channels come from government ministries and state media networks, some dating back 13 years, according to Omelas, which based its research on a public database from the European Union of online disinformation sources.

The channels listed by Omelas, of which NTV was the most viewed, contain nearly 770,000 videos, including singing competitions, talk shows and news clips, some more clearly biased or inaccurate than others. A few of the channels are in English, French or other languages but most are in Russian.

YouTube mostly generates its revenue from selling ads placed adjacent to, before or during videos on its service. Some Western advertisers, which were unaware their ads were appearing on Russian channels, told Reuters they were concerned about being associated with questionable content.

Grammarly, an online grammar-checking service whose ads appeared on Russian channels with deliberately misleadin g news, told Reuters it would never knowingly associate with misinformation.

"We have stringent exclusion filters in place with YouTube that we believed would exclude such channels, and we've asked YouTube to ensure this does not happen again," spokesperson Senka Hadzimuratovic said in a statement.

Other ads reach ing viewers on Russian-funded conspiracy videos came from insurer Liberty Mutual, the European Central Bank and software firms Adobe Inc, Yandex NV and Wix.com Ltd, according to research by Omelas and Reuters.

The ECB, Adobe and Yandex declined to comment. Liberty Mutual and Wix did not respond to requests for comment.

John Montgomery, a global executive vice president at ad buying company GroupM, said advertisers can set filters to automatically avoid suppor ting some objectionable channels but they are imperfect.

"Disinformation is probably the biggest challenge we've got on the internet today," he said.

(Reporting by Paresh Dave in San Francisco and Christopher Bing in Washington; Editing by Greg Mitchell, Dan Grebler and Bill Rigby)

terça-feira, 4 de junho de 2019

‘All we know is MONEY!’: US cities struggle to fight hackers

Hackers demanded $76,000 in bitcoins after taking hostage government computers in the city of Baltimore, Maryland, in May. © AFP/Getty Images Hackers demanded $76,000 in bitcoins after taking hostage government computers in the city of Baltimore, Maryland, in May.

"We won't talk more, all we know is MONEY! Hurry up!"

This was the ransom note that confronted Baltimore officials on 7 May when hackers crippled government computers with a virus, taking the systems hostage. The ongoing cyber-attack has halted real estate transactions and shut down websites for processing water bills and other services.

The horrors of ransomware – where cybercriminals break in, lock up computer data, then demand payments to restore access – have increasingly hobbled cities and municipalities across the globe in recent years. The crisis in Baltimore, where officials have refused to pay the $76,000 bitcoin ransom, follows similar incidents in Atlanta, Newark, San Diego and Los Angeles.

What terrifies me is if it happens on a large scale

Jeff Kosseff, cybersecurity expert of US Naval Academy

These cyber intrusions are expected to continue disrupting ill-prepared local governments and public services, with devastating financial impacts and potentially life-threatening consequences, experts warned. Any agency that depends on digitized records could be at risk, including emergency services, water utilities and other infrastructure, healthcare services, voting systems and public education.

"We have an exponentially increasing problem," said Katie Moussouris, founder and CEO of Luta Security, which helps businesses and governments work with hackers to identify vulnerabilities. "We don't have an exponentially increasing workforce. If we don't see cities and towns … start pouring a bunch of resources into hiring more people, we are going to see it happening over and over again."

a black sign with white text: A sign referring to the hacked computer system of Baltimore is taped to a door near Baltimore city hall in Baltimore, Maryland. Photograph: Stephanie Keith/Reuters © Reuters A sign referring to the hacked computer system of Baltimore is taped to a door near Baltimore city hall in Baltimore, Maryland. Photograph: Stephanie Keith/Reuters Stolen National Security Agency tool

The mess in Baltimore has attracted particularly intense international scrutiny following a New York Times report suggesting the cybercriminals used a malware component that originated with the National Security Agency (NSA). The NSA allegedly lost control of the tool, called EternalBlue, in 2017, enabling hackers to paralyze vulnerable towns and cities across the country.

Security experts hope Baltimore's ongoing crisis motivates municipalities to take these threats seriously. Baltimore leaders have estimated that the attack could cost at least $18.2m, from lost and delayed revenue and costs to restore infected systems.

The mayor, Bernard "Jack" Young, has said the city would not pay the ransom, though at one point, he hinted he was was considering paying it to "move the city forward".

Bernard C. Young wearing a suit and tie: Baltimore’s mayor, Bernard ‘Jack’ Young. Photograph: José Luis Magaña/AP © AP Baltimore's mayor, Bernard 'Jack' Young. Photograph: José Luis Magaña/AP

City agencies are especially ripe targets because they often maintain databases of vital and sensitive information while having constrained information security budgets and inadequate technological safeguards.

"Municipal governments and hospitals … just don't have the top cybersecurity out there, and the criminals know this," said Jeff Kosseff, assistant professor of cybersecurity law at the US Naval Academy. "You can see loss of life happening if the hospitals are not able to function … What terrifies me is if it happens on a large scale."

Disruptions to the functioning of ambulances, rescue squads, fire stations, waste collection and other services could all have serious human consequences, he said.

When a massive cyber-attack hit the state of Colorado last year, the first step was to shut down 2,000 infected government workstations. The next task was more complicated: figure out if people's lives were in danger.

"That day one was brutal," said Deborah Blyth, Colorado's chief information security officer, recounting the ransomware that afflicted the state transportation department and quickly sparked fears of harmful disruptions to traffic operations: "Right away, it was impossible to even understand the scope."

a large white building: The Hollywood Presbyterian medical center in Los Angeles, California, was targeted in a cyber-attack in 2016 and paid out $17,000. Photograph: Mario Anzuoni/Reuters © Reuters The Hollywood Presbyterian medical center in Los Angeles, California, was targeted in a cyber-attack in 2016 and paid out $17,000. Photograph: Mario Anzuoni/Reuters 'Some victims decide paying out is cheapest option'

In the coming years, cybercriminals will just repeat their attempts across governments until they find one that is vulnerable, said Tyler Moore, a University of Tulsa cybersecurity professor. "Attackers have found a playbook that is working."

It's a playbook that remains profitable.

That's because some victims choose to pay, despite ethical concerns about capitulating to ransom demands and despite the fact that there's no guarantee of restored access. In some cases, paying bitcoins may be a cheaper and quicker resolution. One report suggested that cyber-attackers have collected millions in ransom in recent years.

Even if major cities view Baltimore as a wake-up call and adopt reforms, "It wouldn't shock me to see smaller cities roll the dice," said Hannah Quay-de la Vallee, senior technologist with the Center for Democracy and Technology. She said she was also concerned about educational institutions that have major budget challenges and systems with crucial personal data, such as students' medical information and allergies and individual special needs plans.

The frustrating reality for information security leaders is that the technical solutions are known and easy to implement, if there is funding: cities have to update their systems with available security patches and maintain effective data backups. Without patches, hackers can break in and demand money, and if officials don't have the data stored elsewhere, they have to choose between paying ransom or rebuilding systems.

"Those who are unwilling to pay the price to upgrade systems and people … are going to pay the price one way or the other," said Alan R Shark, executive director of Public Technology Institute, which provides consulting services to governments.

Baltimore made the right decision refusing to pay, but the crisis could drag on for months as a result, said Avi Rubin, a Johns Hopkins computer science professor. "They don't have a lot of the data … They are going to face a real challenge building up all the systems organically from scratch."

In the Colorado attack, the malware hit the transportation department's business services, but ultimately did not spread to road and traffic operations. Thousands of workers were, however, forced offline, which meant the state had to communicate with employees by leaving printed handouts on their desks and scheduling conference calls, said Blyth.

The state eventually brought in the national guard to help.

Colorado has since adopted a range of new practices to prevent future attacks, said Blyth, adding that officials have thought through worst-case scenarios: disruptions to healthcare, prisons, emergency communications, traffic safety, fire departments.

"What if it was a broader impact – affecting multiple of those services at once?" she added.

Despite the challenges, Blyth remained confident that refusing the attackers' demands was the right call. "We would not even think about paying the ransom. We didn't want to contribute to what we knew was criminal behavior."

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segunda-feira, 3 de junho de 2019

Yes, You Can Actually Make Money From Your YouTube Videos

From Woman's Day

Whether it's by reviewing products, teaching people a specific skill, or playing video games, hundreds of people have figured out how to make money on YouTube.

These days, making a career on YouTube is a viable option because more people are choosing to stream videos on their phones rather than watch network television. And although it's not the norm, Forbes reports that some YouTube celebrities, like Jeffree Star, rack up to $18 million a year just from their YouTube channels.

Though it may not be worth quitting your job over, you can still use YouTube as a side hustle. This all depends on how you manage your channel and if you take advantage of all the ways that YouTube can increase your revenue.

How Do You Make Money on YouTube?

It all starts with great content. Similar to any job, you have to think about what makes you stand out from other people uploading content. Are you a great knitter? Do you love to travel the world? Are you really good at video games? If so, start recording and get every one of your friends to support you by subscribing and watching your videos.

Additionally, YouTube notes on the site that it has a partner program which helps creators monetize their content. In order to be considered a partner, you need to ha ve at least 4,000 watch hours in the previous 12 months and 1,000 subscribers. Being a partner will help you make money off the amount of people who watch or click on the ads that run in your videos.

Are There Any Other Ways to Make Money Besides Ads?

Once you've gathered a following, Shopify recommends setting your channel up so viewers pay a monthly fee to get unique features, if they want to. Some of these can include unique emojis an d badges, along with special perks that regular viewers won't get. You can also partner with brands to create sponsored content. With sponsored content, you get paid by the brand to feature their products in your videos. You can also add affiliate links to your videos, and you'll get paid if the audience buys products through those links.

You also shouldn't be ashamed of fan funding - when your viewers "tip" you for your videos – because some people can be quite generous.

How Many Views Do You Need to Get Paid?

It doesn't really matter how many views your video gets if your audience is skipping the ads that pop up with your video, reports VerticalSight. You only get paid by YouTube if your audience watches an ad for more than 30 seconds or if they click on it. This is why monetization and sponsored content works as a safety net in the industry.

Creating content for YouTube and actually getting paid for it are two completely different things. But if you are dedicated and deliver content like no other to your audience, you can start making a couple of extra bucks.

('You Might Also Like',)

sexta-feira, 31 de maio de 2019

Some of the most popular YouTubers make millions from their videos. Here's how you can make some money from your YouTube channel too.

Getty

Those rules bar nudity, hate speech and harassment, violence, spam, and invasions of privacy.

You should also make sure you have the commercial-use rights for your content and that you aren't violating any copyright laws.

YouTube's policies are complex, so you should read them for yourself.

Source: YouTube Help

quarta-feira, 29 de maio de 2019

Want to Stop Wasting Money? Break out of Video Marketing Silos

In a video dominated world, marketers increasingly need to focus on YouTube, Facebook and, now, CTV — the channels that dominate video. They need to approach their video campaigns in a unified way vs. the video marketing silos prevalent today, says Matthew Duffy, CMO, Pixability.

Everyone in the advertising industry is well aware of the money pouring into digital video marketing: an estimated $36 billion will be spent on digital video in 2019 according to eMarketer. This massive growth in spending is in response to the rapid rise of digital video usage—with Cisco predicting that more than 80% of internet consumption in 2020 will be video.

So where is all of this spending going to go? Experts from eMarketer and other firms predict that more than ¾ of the money will be spent with YouTube, Facebook, Instagram and Connected TV (CTV). This brings up a very important question for brands and agencies. If you want to reach your audience in this video dominated world, with these channels that dominate video, are you going to approach it in a unified way or take more of a scatter-shot approach? Unfortunately for many brands and agencies, the answer is the latter as they're still running separate campaigns on YouTube, Facebook, Instagram and Connected TV that have very little coordination with each other. It's a reality of the way most organizations are set up, but it's a reality that we need to change. Until we do, we're basically wasting money and missing audiences.

Also Read: How to Effectively Use Mobile Advertising: Inspiring Examples from Innovative Brands

The Shortcomings of Silos

 Many brands and agencies today are set up in teams that are segmented by platform versus by advertising medium. There may be a team running YouTube campaigns, and a separate Facebook/Instagram team and sometimes a third media team running Connected TV campaigns. While occasionally there is overlap across these teams, they often run as very separate autonomous units with no centralized strategy for optimization or analysis. While it makes sense that a Facebook display campaign may be run separately from a YouTube campaign, the fact that video campaigns are run by multiple groups that don't always talk to each other is inefficient. This to me is a bit like running one email campaign that needs to be sent to multiple different targets by using a different team for each target and never pulling the results together in one view.

Let's play this out with an example. Brand X wants to use video to reach moms in the market for automobiles. With the current siloed set-up, the brand's agency may not know what is working well in YouTube vs. what is working well on Facebook in order to optimize audience targeting or creative choices. The best combination of creative and targeting on one platform may still be worse than any combination on the other platform and the brand may not even know it. It's inefficient.

Cross Platform is the Future

As it exists today, running unified campaigns across YouTube, Facebook, Instagram and Connected TV is difficult. The challenge comes not only from the siloed team structure, but because campaign managers have to log in, buy, and request reports through individual native marketplaces for each major platform. This is a process that is crying out for streamlining.

The longer-term solution will be self-service platforms that provide a single, easy entry point to buy across the major video platforms, including key CTV players like Amazon, Roku and Hulu. In the short term, industrious brands and agencies need to make sure they have a centralized way to plan and report on multi-platform video campaigns, even if the execution is done through different tools.

Also Read: Up Your Interactive Marketing Game in 2019 with 5 Tips from MTA Experts

Digital video advertising is no longer a novelty - it is the single most important strategy for marketers in the coming decades. The scene is set and the opportunities are clear. But brands have to look at the complete picture when they execute and need to have "video" teams vs. separate YouTube, Facebook, and Connected TV teams working on their behalf. Doing away with silos and deploying seamless, cross-platform campaigns is a must to succeed in the new digital battleground.

terça-feira, 28 de maio de 2019

12 Ways to Make More Money Through LinkedIn

It's not enough to just complete your profile. To really stand out, you must understand how LinkedIn works -- and whom it rewards. Ted Prodromou, author of the book Ultimate Guide to LinkedIn for Business, explains how.

May 22, 2019 6 min read

This story appears in the June 2019 issue of Entrepreneur. Subscribe »

With approximately 610 million members and growing, LinkedIn is the world's largest business-oriented search engine. But most LinkedIn members see it as nothing more than a place to post their online résumé. According to the company, only 40 percent of members log in more than once a month. The other 60 percent, apparently, hope that others will simply find their résumés among the digital pile.

But the truth is, that's not how LinkedIn works. To really gain value on the platform, you need to provide value to it in exchange. For example, having a complete profile -- we're talking info on your background, education, and areas of expertise -- can help you achieve what LinkedIn calls All-Star status. That's much more than a moniker: the more complete your profile, the higher you rank in searches on the platform. In fact, LinkedIn says that members who list five or more skills receive as many as 17 times more profile views. And don't forget that LinkedIn profiles rank high in Google searches, too. Here are 12 simple things you can do to boost your visibility -- from engaging with the LinkedIn community to optimizing every feature.

1. Brand your profile header. 

The top of your LinkedIn profile has space for an image. Use it to display your personal branding or your corporate logo, and then do the same on your other social media platforms. That way, you'll look consistent across the internet (and you can bet an interested party will look at every profile you have). People will perceive your organization as being high-quality and professional, even if you are a small firm.

Related: Finding Your Ideal Job Candidates in Minutes

2. Invest in a professional headshot.  

Photos matter. LinkedIn says that when a user includes a profile photo, they receive 21 times more profile views and up to 36 times more messages. And with that many eyeballs on your photo, don't offer anything but the best. Cropped photos from a wedding reception will not help your professional image. Would you trust a financial adviser if they displayed a blurry selfie as their photo?

3. Add a client-centric headline... 

Your profile has a headline -- it shows up at the top, and underneath your name whenever you comment on a post. By default, LinkedIn puts your job title in this space, but unless your title is unique, it's a missed opportunity. Instead, use a benefit-related statement that tells viewers how you can serve them. For example, "I help small-business owners build systems, delete the chaos, and increase sales."

4. …and pay it off in your summary. 

You pick up a book at the library because the title grabbed your attention. Think of your profile headline as the book title -- and now think of your profile summary as the inside flap of the book, which entices people to keep reading. Your goal is to keep the reader scrolling through your entire LinkedIn profile so they get to know you and learn about your expertise.

5. Endorse your colleagues and clients. 

This feature may be confusing -- you may wonder if writing endorsements for others really matters, or if anyone cares. That's open for debate, but here's what's undeniable: When you endorse someone else, your recommendation (plus your name and photo) appears in their profile. That gives you more exposure to their network.

6. Add multimedia content. 

You can link to video, audio, and written materials in your LinkedIn profile, but rather than just use that space as a showcase, I suggest regularly testing new material and monitoring your views to see which content is popular, so you'll know how best to impress your audience. For instance, I post "how-to" videos and presentations in my LinkedIn profile so people can learn from me and experience my teaching style. 

Related: How the 'LinkedIn on Steroids' Sales Navigator App Could Send Your Sales Through the Roof

7. Upload native videos. 

LinkedIn wants to keep people inside its platform, and sees video as a good way to do that. That's why, when you upload video directly to LinkedIn, its algorithm will reward you with more video views. (By contrast, if you link to YouTube, the algorithm will depress its reach.) LinkedIn allows videos to be up to 10 minutes long, but I'd advise keeping it short -- users love how-to tips, perspectives, and breaking industry news. 

8. Write content on the platform. 

Much like it does with video, LinkedIn rewards you with more visibility when you write articles inside its platform. Even better, LinkedIn will give you reader data you can use to help position yourself as a subject-matter expert: By tapping "Me" in the LinkedIn app, you can find real-time insights into who's reading your articles, including their employers, job titles, and locations. 

9. Include hashtags in posts. 

Hashtags on LinkedIn work differently than they do on Facebook and Twitter, where it's unlikely that people are monitoring broad tags like #motivation. LinkedIn recently started encouraging users to join hashtag communities around core business and personal growth subjects. (#motivation has 12 million followers!) When you share content, adding these hashtags will expand your reach exponentially. 

10. Update your education. 

Alumni networks are strong on LinkedIn, and easy to activate. To find alumni from your school, filter your LinkedIn people search by selecting your college in the "School" field. Connect with them on LinkedIn and ask them who their best referral is. Send them some referrals and they will gladly return the favor.

Related: Creating LinkedIn Ads That Convert Like Crazy

11. Join LinkedIn groups. 

Members can create groups on LinkedIn, which often bring together people in similar professions ("Digital Marketing" has 1.1 million members) or skill sets ("Adobe Photoshop" has more than 317,000 members). When you join a group, it becomes part of your extended network. Your profile will start appearing in the right sidebar of those group member profiles, giving you lots of free exposure in a specialized community. 

12. Use LinkedIn Profinder to get clients. 

Sign up to be a service provider in Profinder and you will receive leads from people looking for your expertise. They're free, to an extent. (If you want to respond to more than five a month, you must pay for LinkedIn Premium.) All kinds of professionals are on here, including coaches, marketers, developers, IT services, writers, consultants, and more. I receive 10 to 15 coaching requests every day from Profinder.