Those rules bar nudity, hate speech and harassment, violence, spam, and invasions of privacy.
You should also make sure you have the commercial-use rights for your content and that you aren't violating any copyright laws.
YouTube's policies are complex, so you should read them for yourself.
Source: YouTube Help
In a video dominated world, marketers increasingly need to focus on YouTube, Facebook and, now, CTV — the channels that dominate video. They need to approach their video campaigns in a unified way vs. the video marketing silos prevalent today, says Matthew Duffy, CMO, Pixability.
Everyone in the advertising industry is well aware of the money pouring into digital video marketing: an estimated $36 billion will be spent on digital video in 2019 according to eMarketer. This massive growth in spending is in response to the rapid rise of digital video usage—with Cisco predicting that more than 80% of internet consumption in 2020 will be video.
So where is all of this spending going to go? Experts from eMarketer and other firms predict that more than ¾ of the money will be spent with YouTube, Facebook, Instagram and Connected TV (CTV). This brings up a very important question for brands and agencies. If you want to reach your audience in this video dominated world, with these channels that dominate video, are you going to approach it in a unified way or take more of a scatter-shot approach? Unfortunately for many brands and agencies, the answer is the latter as they're still running separate campaigns on YouTube, Facebook, Instagram and Connected TV that have very little coordination with each other. It's a reality of the way most organizations are set up, but it's a reality that we need to change. Until we do, we're basically wasting money and missing audiences.
Also Read: How to Effectively Use Mobile Advertising: Inspiring Examples from Innovative Brands
The Shortcomings of SilosMany brands and agencies today are set up in teams that are segmented by platform versus by advertising medium. There may be a team running YouTube campaigns, and a separate Facebook/Instagram team and sometimes a third media team running Connected TV campaigns. While occasionally there is overlap across these teams, they often run as very separate autonomous units with no centralized strategy for optimization or analysis. While it makes sense that a Facebook display campaign may be run separately from a YouTube campaign, the fact that video campaigns are run by multiple groups that don't always talk to each other is inefficient. This to me is a bit like running one email campaign that needs to be sent to multiple different targets by using a different team for each target and never pulling the results together in one view.
Let's play this out with an example. Brand X wants to use video to reach moms in the market for automobiles. With the current siloed set-up, the brand's agency may not know what is working well in YouTube vs. what is working well on Facebook in order to optimize audience targeting or creative choices. The best combination of creative and targeting on one platform may still be worse than any combination on the other platform and the brand may not even know it. It's inefficient.
Cross Platform is the FutureAs it exists today, running unified campaigns across YouTube, Facebook, Instagram and Connected TV is difficult. The challenge comes not only from the siloed team structure, but because campaign managers have to log in, buy, and request reports through individual native marketplaces for each major platform. This is a process that is crying out for streamlining.
The longer-term solution will be self-service platforms that provide a single, easy entry point to buy across the major video platforms, including key CTV players like Amazon, Roku and Hulu. In the short term, industrious brands and agencies need to make sure they have a centralized way to plan and report on multi-platform video campaigns, even if the execution is done through different tools.
Also Read: Up Your Interactive Marketing Game in 2019 with 5 Tips from MTA Experts
Digital video advertising is no longer a novelty - it is the single most important strategy for marketers in the coming decades. The scene is set and the opportunities are clear. But brands have to look at the complete picture when they execute and need to have "video" teams vs. separate YouTube, Facebook, and Connected TV teams working on their behalf. Doing away with silos and deploying seamless, cross-platform campaigns is a must to succeed in the new digital battleground.
It's not enough to just complete your profile. To really stand out, you must understand how LinkedIn works -- and whom it rewards. Ted Prodromou, author of the book Ultimate Guide to LinkedIn for Business, explains how.
May 22, 2019 6 min read
This story appears in the June 2019 issue of Entrepreneur. Subscribe »
With approximately 610 million members and growing, LinkedIn is the world's largest business-oriented search engine. But most LinkedIn members see it as nothing more than a place to post their online résumé. According to the company, only 40 percent of members log in more than once a month. The other 60 percent, apparently, hope that others will simply find their résumés among the digital pile.
But the truth is, that's not how LinkedIn works. To really gain value on the platform, you need to provide value to it in exchange. For example, having a complete profile -- we're talking info on your background, education, and areas of expertise -- can help you achieve what LinkedIn calls All-Star status. That's much more than a moniker: the more complete your profile, the higher you rank in searches on the platform. In fact, LinkedIn says that members who list five or more skills receive as many as 17 times more profile views. And don't forget that LinkedIn profiles rank high in Google searches, too. Here are 12 simple things you can do to boost your visibility -- from engaging with the LinkedIn community to optimizing every feature.
1. Brand your profile header.The top of your LinkedIn profile has space for an image. Use it to display your personal branding or your corporate logo, and then do the same on your other social media platforms. That way, you'll look consistent across the internet (and you can bet an interested party will look at every profile you have). People will perceive your organization as being high-quality and professional, even if you are a small firm.
Related: Finding Your Ideal Job Candidates in Minutes
2. Invest in a professional headshot.Photos matter. LinkedIn says that when a user includes a profile photo, they receive 21 times more profile views and up to 36 times more messages. And with that many eyeballs on your photo, don't offer anything but the best. Cropped photos from a wedding reception will not help your professional image. Would you trust a financial adviser if they displayed a blurry selfie as their photo?
3. Add a client-centric headline...Your profile has a headline -- it shows up at the top, and underneath your name whenever you comment on a post. By default, LinkedIn puts your job title in this space, but unless your title is unique, it's a missed opportunity. Instead, use a benefit-related statement that tells viewers how you can serve them. For example, "I help small-business owners build systems, delete the chaos, and increase sales."
4. …and pay it off in your summary.You pick up a book at the library because the title grabbed your attention. Think of your profile headline as the book title -- and now think of your profile summary as the inside flap of the book, which entices people to keep reading. Your goal is to keep the reader scrolling through your entire LinkedIn profile so they get to know you and learn about your expertise.
5. Endorse your colleagues and clients.This feature may be confusing -- you may wonder if writing endorsements for others really matters, or if anyone cares. That's open for debate, but here's what's undeniable: When you endorse someone else, your recommendation (plus your name and photo) appears in their profile. That gives you more exposure to their network.
6. Add multimedia content.You can link to video, audio, and written materials in your LinkedIn profile, but rather than just use that space as a showcase, I suggest regularly testing new material and monitoring your views to see which content is popular, so you'll know how best to impress your audience. For instance, I post "how-to" videos and presentations in my LinkedIn profile so people can learn from me and experience my teaching style.
Related: How the 'LinkedIn on Steroids' Sales Navigator App Could Send Your Sales Through the Roof
7. Upload native videos.LinkedIn wants to keep people inside its platform, and sees video as a good way to do that. That's why, when you upload video directly to LinkedIn, its algorithm will reward you with more video views. (By contrast, if you link to YouTube, the algorithm will depress its reach.) LinkedIn allows videos to be up to 10 minutes long, but I'd advise keeping it short -- users love how-to tips, perspectives, and breaking industry news.
8. Write content on the platform.Much like it does with video, LinkedIn rewards you with more visibility when you write articles inside its platform. Even better, LinkedIn will give you reader data you can use to help position yourself as a subject-matter expert: By tapping "Me" in the LinkedIn app, you can find real-time insights into who's reading your articles, including their employers, job titles, and locations.
9. Include hashtags in posts.Hashtags on LinkedIn work differently than they do on Facebook and Twitter, where it's unlikely that people are monitoring broad tags like #motivation. LinkedIn recently started encouraging users to join hashtag communities around core business and personal growth subjects. (#motivation has 12 million followers!) When you share content, adding these hashtags will expand your reach exponentially.
10. Update your education.
Alumni networks are strong on LinkedIn, and easy to activate. To find alumni from your school, filter your LinkedIn people search by selecting your college in the "School" field. Connect with them on LinkedIn and ask them who their best referral is. Send them some referrals and they will gladly return the favor.
Related: Creating LinkedIn Ads That Convert Like Crazy
11. Join LinkedIn groups.
Members can create groups on LinkedIn, which often bring together people in similar professions ("Digital Marketing" has 1.1 million members) or skill sets ("Adobe Photoshop" has more than 317,000 members). When you join a group, it becomes part of your extended network. Your profile will start appearing in the right sidebar of those group member profiles, giving you lots of free exposure in a specialized community.
12. Use LinkedIn Profinder to get clients.Sign up to be a service provider in Profinder and you will receive leads from people looking for your expertise. They're free, to an extent. (If you want to respond to more than five a month, you must pay for LinkedIn Premium.) All kinds of professionals are on here, including coaches, marketers, developers, IT services, writers, consultants, and more. I receive 10 to 15 coaching requests every day from Profinder.
WWE's latest pay-per-view, Money in the Bank, will take place on Sunday at the XL Center in Hartford, Connecticut. The event's kickoff show will begin at 6 p.m. ET on YouTube and WWE's various social media platforms, while the main show will begin at 7 p.m. ET on the WWE Network.
As of Wednesday, 11 matches have been booked for the event. The headliners include WWE Universal Champion Seth Rollins vs. AJ Styles, WWE Champion Kofi Kingston vs. Kevin Owens and two Money in the Bank ladder matches for this year's men's and women's Money in the Bank contracts. The wrestlers in those matches include Sami Zayn, Ricochet, Drew McIntyre, Baron Corbin, Ali, Finn Balor, Andrade, Randy Orotn, Natalya, Dana Brooke, Naomi, Alexa Bliss, Bayley, Mandy Rose, Ember Moon and Carmella.
All of the competitors in this year's matches were announced weeks ahead of time, though Zayn managed to earn his way into the match by beating Braun Strowman in a Falls Count Anywhere match on Monday Night Raw this week with help from McIntyre and Corbin.
The show will also feature Becky Lynch in two championship matches, defending both the Raw and SmackDown Women's Championships. She'll defend the Raw title against recent NXT call-up Lacey Evans and the SmackDown title against her long-time rival Charlotte Flair.
Lynch, fresh off her win in the WrestleMania 35 event, told ComicBook.com in a recent interview that she's looking forward to pulling double duty.
"Not to forget, that I got into the main event of WrestleMania," Lynch said. "Of course, then I ended up getting taken out and this, that, whatever, suspended, injured and everything else, but I got into the main event of WrestleMania, and so I should have, by wrestling two matches in one night. I wrestled one match and okay, it didn't go my way, but I came back and was successful in winning the whole Women's Royal Rumble match and I got my way into WrestleMania. So I think history speaks for itself, and even if it doesn't go my way in one of these matches, or both of these matches, which I'm not predicting, but I know that I'll always find my way back. But I don't need anybody to fight my battles for me. I got that. I got that locked down. The more people get involved, the less I like it."
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In this latest episode, we break some major X-Men news, discuss THAT episode of Game of Thrones, and do a deep dive into all this weeks comics! After Star Wars: The Rise Of Skywalker are you ready for a different take on the franchise? Find out the answer and make sure to subscribe now to never miss an episode!
Over the past week, beauty YouTuber James Charles has been accused of betrayal, Coachella-based snobbery, and promotion of the wrong hair vitamin. He has been pronounced "canceled" by a jury of YouTube gossip channels, the shady Snapchat comments of his beauty guru peers, and, bluntly, by the hashtag #jamescharlesiscanceled. As punishment, culture-conscious former fans are setting their James Charles-branded makeup on fire. In the court of internet culture, destruction of property is a sentence—not a crime.
On TikTok, the preferred social media platform of many Youths, setting James Charles' merchandize ablaze has become its own meme, in much the same way destroying Gillette razors and Nike sneakers became online phenomenons when customers became disgruntled with those companies' actions. From a strictly monetary point of view, it's a rather poor form of protest—the only wallet they're hurting is their own, and often the meme just becomes a form of free advertising for the person or organization they're attempting to smear. But while these scandals and the memes they've spawned are deeply embroiled in internet capitalism, they're not actually about money.
The YouTube beauty community is arguably the most scandal-prone on the platform. The subculture's famous faces are internet pop stars—legions of Taylor Swifts and Katy Perrys or Nicki Minajs and Cardi Bs all subtweeting each other in an endless stream of gossip that their fans consume in bulk, an effort helped along by channels like TeaSpill and other online drama detectives. The cast is almost always the same. James Charles is 19 and has been on YouTube for only two years, but he's already been canceled and uncanceled at least five times. Even the scandals are repetitive: They're always either about privilege and prejudice or improper handling of brand sponsorships.
Charles' latest scandal includes both. It all started at Coachella, where Charles promoted Sugar Bear Hair vitamins in exchange for security at the festival. That brand arrangement upset YouTuber Tati Westbrook, a veteran beauty guru and a close friend and mentor to Charles, because Sugar Bear Hair is a direct competitor to her supplement brand, Halo Beauty. What ensued was a very public falling out in which Westbrook posted an Instagram story saying she felt betrayed by Charles' actions, and followed that with a 40-minute-plus "Bye Sister" video detailing her issues with Charles' behavior. Charles apologized to Westbrook on both his Instagram story and in a video, but the damage was done.
Emma Grey Ellis covers memes, trolls, and other elements of internet culture for WIRED.In the aftermath, Charles' YouTube channel has hemorrhaged over three million subscribers, many of whom seem to have subscribed to Westbrook's channel instead. Both the defections and the makeup destruction look, on the surface, like money moves designed to build up Westbrook and hurt Charles, and to a certain extent, that's exactly what they are. To be sure, this scandal has damaged Charles' business, which depends on his ability to command as large an audience as possible. But the tenor of the fan conversation suggests somewhat different stakes: the aesthetics of one's public loyalties.
Loyalty politics have consumed influencer culture. The spark of this scandal—the end of Charles' friendship with Westbrook—is ultimately a matter of betrayal, and many fans are reacting as though Charles' alleged misconduct is a betrayal of them personally. Part of that is the result of internet capitalism: young, savvy fans like Charles' know that their loyal viewership is ultimately what gives Charles his influence and therefore pays his bills. Just like Westbrook, fans have given Charles both money and (money-making) time, and he hasn't upheld his side of the contract.
What's curious, though, is how little that contract has to do with what Charles is actually selling: makeup and beauty advice. These days, subscribing to James Charles doesn't just mean you like his makeup looks, it means you endorse him as a person and condone his behavior online and off. People take the influencers you follow as a kind of character reference, and an indicator of your politics. For other influencers, failure to sever ties after a cancellation is an internet culture faux pas that can create a scandal of its own, which is why influencers from Jeffree Star to the Kardashians have unfollowed Charles on social media, and why internet sleuths bothered to check whether they had in the first place. That anxiousness has bled over to fans. It's not enough to quietly unsubscribe. You have to publicly set any evidence of your former allegiances aflame.
The easy criticisms of cancel culture are that it operates under the assumption that influencers are guilty until proven innocent, and that it doesn't leave room for growth and redemption. Sure, there's a certain queasiness to putting this much heat on a 19-year-old, but let's be real here: Influencers rarely stay canceled and often benefit from the increased notoriety. Charles is proof of that five times over (and counting). The real victims of cancel culture might be the rest of us, perpetually required to join the angry mob lest ye be taken for a collaborator.
More Great WIRED Stories
Got Skills? Get Paid.Make Money with YouTube by Teaching Skills on New App, Skills Co. –Available for iOS on the App Store
(PRLEAP.COM) Every day literally millions of people around the world search YouTube to learn something they need, whether it's repairing videos, music lessons, beauty tips or any other practical life application. Those searchers don't care about degrees or certifications, they want knowledge from an experienced person. Now with an innovative new platform called Skills Co. people with experience can quickly monetize their skills and make big money doing what they already do! Skills Co. is available for iOS devices on the App Store.Without a doubt, YouTube videos can be helpful in learning. But too often those randomly produced single videos don't cover the particular aspect a consumer is looking for and they make in-depth learning impossible. Skills Co. fills that demand by helping experts sell 'How-To' video courses that cover all imaginable topics - Sports, Beauty, Business, Soft Skills, Life Skills, Interpersonal Skills, Trades, Finance, Culinary, Fitness, Health, Performing Art s, Languages, Recreation, Musical, Creative, Cultural, Technical, and more!
Skills Co. was designed to help experts sell their Skills, aka video courses, around the World, for Free. Skills Co. Producers, aka Pros, can make $10, $25, $50 or $100 from each skill sold, minus only 10% for the platform and processing fees. Profits are deposited daily directly to the Pro's bank account. There's no subscription fee and no need to purchase ads. The process is very simple. Skills Co. assists producers in making their videos then provides marketing assistance through a number of ways – free organic traffic; discovered in a skill search algorithm; and as a featured expert in users' "Skill Feed".
"We want to help people and spread knowledge," said Skills Co. CEO, Blake Heron. "Every day, millions of dollars remain untapped – money that people around the world will pay to learn a new skill. We want to help everyday experts earn their share of that, by leveraging the knowledge the y already have."
Download Skills Co. today on the App Store or visit www.Skills-Co.com to view videos on how the Skills Co. platform can enrich all our lives – as learners and as teachers!
To learn more about how to get paid with YouTube, visit - https://www.skills-co.com/articles/how-to-get-paid-on-youtube/
